Grad programs have been a cash cow; now universities are starting to fret over graduate enrollment

The Hechinger Report

Jon Marcus

June 10, 2024

ATLANTA — Two construction cranes hover over a giant worksite just outside the Scheller College of Business at the Georgia Institute of Technology.

What they’re building is both a show of optimism in and a way to attract more students to something universities badly need but are beginning to worry about: graduate education.

The $200 million project will house Scheller’s graduate and executive business programs in one tower, connected to Georgia Tech’s School of Industrial and Systems Engineering in another. Linking graduate business programs with other disciplines has proven to increase demand; Scheller has already added a science, technology, engineering and math designation to its master’s program in business administration, with a resulting bump in applications, the school says.

At a university focused on technology, doing this “seemed like a natural fit, and we were seeing some of our competitors doing it,” said Peter Severa, Scheller’s assistant dean for MBA student engagement, in a conference room overlooking the construction site.

It’s also a kind of enticement that’s become essential in response to signs that, after years of increase, the graduate enrollment on which universities heavily rely for revenue may be softening as prospective students question the cost of grad school and as shorter, cheaper and more flexible alternatives pop up.

Continue Reading